Mann Sarover - Mental health space
Industry
Mental health
Client
MANN SAROVER
Service
Life Cycle
Date
September 2024
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1. Business Challenges
📌 Market Context
The digital mental health industry is expanding rapidly, yet many platforms struggle to balance clinical effectiveness with user-friendly design, leading to disengagement and underutilization.
💰 Revenue Impact
A poor user experience results in high drop-off rates, reduced client retention, and lower conversion from free trials to paid plans. A seamless, intuitive design can drive engagement and revenue growth.
User Pain Points
Users often struggle to find relevant mental health resources, face limited personalization that makes experiences feel disconnected, and encounter difficulties with booking and interacting with therapists.
Cost of Problems
Frustrating UX increases churn rates, raises support costs due to user difficulties, and leads to missed opportunities to monetize premium content effectively.
2. Strategic Approach
📊 Research Insights
User interviews provided insights into emotional triggers in digital therapy, while competitor analysis identified best practices and gaps. Mapping user journeys helped eliminate friction points and improve overall accessibility.
🛠️ Solution Framework
A personalized onboarding experience tailors questions based on mental health goals. Intuitive navigation simplifies menus for easy access to therapy resources. Seamless booking, powered by TOPMATE, enables one-click scheduling, while interactive self-help tools and private messaging enhance engagement beyond therapy.
✅ Decision Criteria
The design prioritizes simplicity to reduce cognitive overload, accessibility with WCAG compliance, and engagement through WhatsApp reminders and booking communications to upsell therapy options.
3. Measurable Results
📈 Revenue Increase
The redesign led to a 30% increase in therapy session bookings and a 19.42% rise in free-to-premium conversions, generating ₹36K in sales within the first week.
📊 Performance Data
User feedback highlighted the impact, with 95% rating the new design as "intuitive" or "very easy to use." The platform also achieved an impressive 4.8/5 average usability rating.
💬 Client Testimonials
"The redesigned platform feels like a breath of fresh air—so much easier to use!"
"I love how seamless it is to book my therapy sessions now."
5. Why This Works
📊 Speaks to Business Goals First
UX improvements were directly aligned with engagement and revenue growth, integrating plugins and schedule management tools to enhance user experience and business outcomes.
🤔 Shows Strategic Thinking
Every design decision was research-backed, ensuring a data-driven approach that addressed user needs while optimizing platform performance.
🎯 Proves Real-World Impact
Success was measured through tangible metrics, demonstrating significant improvements in user engagement, retention, and overall platform usability.
🔹 Final Thought:
A great website isn’t just about aesthetics or animations - it’s about impact. By combining strategic thinking, UX best practices, and real-world results, this portfolio highlights the measurable difference design makes in digital mental health solutions!
